How to Self-Advocate

For many, the idea of posting a win on LinkedIn is enough to break out in a cold sweat. Sure, some posts make you cringe – the same humble not-so-humble brag on repeat can make anyone hit “unfollow.” But celebrating our wins and advocating for ourselves is essential, especially if you’re a freelancer, exploring a new role, or pivoting your career. If you don’t advocate for yourself, then frankly, who will?

I spent a few years of my early childhood living in the U.S., where self-advocacy is taught from the start. Think “show and tell”: you bring in something from the weekend or holidays and explain why it matters to you. It’s about learning to communicate, present, and share your perspective. I still remember bringing in a cake tin with a Union Flag on because I was the English kid in the class – and of course, everyone wanted to know about the Royal Family (which I knew very little about!).

“Show and tell” isn’t just a cute childhood exercise. It’s an early lesson in sharing stories and speaking up for yourself. Storytelling is how we communicate in the most memorable way. As I tell my clients: if you want someone to vote for you, buy something from you, or support your cause, you need to tell them a story and one that resonates with them. 

So how do we advocate for ourselves on LinkedIn without feeling awkward or boastful? Here are a few ideas for how to post your wins with a dose of grace:

• Celebrate a win while recognizing your team: Highlight the people behind your success.
  
• Share a win along with an insight: For example, “While producing the latest series of my award-winning podcast, I noticed engagement increased when I released shorter video clips and collaborated with guests.”
  
• Open doors for others: “Excited to graduate as a McCain Global Leader from the McCain Institute. It’s been a hugely valuable experience. If anyone is thinking of applying, feel free to reach out!”
  
• Occasionally, just share the win: Particularly in cultures like the UK, where underdog modesty can prevail, we need to get better at championing success, while still cheering on others. Skip “thrilled to announce” and focus on your audience’s interest: what’s your next step, what’s useful or inspiring to them?
  

Self-advocacy and LinkedIn can feel awkward at first, but it’s a skill worth practicing. I’m still learning but my advice is start small, share authentically, and remember – your story is the most compelling way to make yourself seen.